Over the past eighteen months awareness levels for Oak Point University have steadily increased throughout the Chicagoland area thanks in part to an ongoing transit (bus tail) advertising program currently running in the City and suburbs.
“The bus tail advertising has worked extremely well for our institution,” said Scott Dunnell, Executive Director of Marketing and Admissions. “A student came in the other day and remarked she’d seen Oak Point University everywhere because of the advertising on buses.”
The latest bus tail campaign was launched in December and runs through March.
In the meantime, the University is expanding its regional presence through advertising in such high profile publications as Newsweek. The Oak Point University ad ran in the educational section of the December/January double issue featuring Meryl Streep (as Margaret Thatcher) on the cover.
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